VISUAL IDENTITY

Category:
Graphic Design
Type:
Graphic Design, Visual Identity, Content Creation
Materialization:
Business Cards, Logo, Instagram
Year:
2022
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Description

The logo design for the osteopath Sofia Afonso results from a thoughtful synthesis of an iconic art image and the core principles of osteopathy. Drawing inspiration from ‘The Creation of Adam’ by Michelangelo, the skeletal hand, an integral element in the logo, reflects the essence of this concept—fusing the symbolism from the masterpiece with the essential tool used in osteopathic care.

 

The three background colours were strategically selected to represent the diverse spectrum of human skin tones. Abstract in their application, these tones intertwine to form a subtle yet recognizable heart-like shape, hinting at care, compassion, and human wellness.

 

By combining these elements—Michelangelo’s artistry, the skeletal hand, and the nuanced colours—the logo encapsulates the essence of osteopathy.

 

@sofiaafonso.osteo