In developing the digital presence and website for Sousa’s, Vieira & Veloso, I drew inspiration from their enduring logo—a classic ribbon with cowboy-style letters—integrated into a timeless and user-friendly layout. The porfolio of the company was photographed having in mind the delicacy, quality and care that their products receive. 

The slogan “We knit. You wear” succinctly encapsulated the brand’s essence. The interplay between web design and social media aimed to convey SVV’s narrative with a blend of traditional and contemporary elements, maintaining a nuanced and accessible tone.

Social media content strategically focused on showcasing products, providing glimpses into the factory’s craft, and displaying concrete knitwear and enhancing quality through authentic photographs and straightforward narratives. 

@sousasvieiraveloso